Discover AR Workshop™
The Brand. The Vision. The Opportunity
HOW AR Workshop BEGAN
Meet Maureen (Anders) and Adria (Ruff). These two are the designers behind the 2010 founded design company Anders Ruff®, a popular graphic design, party styling, DIY blog and online shop. You wouldn’t believe this but Maureen and Adria were 2 complete strangers who met at a preschool open house and realized their shared love for all things pretty and all things DIY.
Within 2 short weeks Anders Ruff was formed and quickly evolved from an Etsy shop, to their own branded e-commerce platform and blog where thousands would visit and shop their online store for printable party goodies. They coined the blog column, “Ruff Draft”, which was a source of DIY inspiration and ideas for many years. 6 years later and many creative ideas completed, these two had demands from fans and clients to offer hands on workshops where they could teach their skills to others. Their dream of coming out from behind the screen to offer DIY workshops for home decor and other creative skills came true! Their vision was to create an inspiring and charming boutique workshop that not only offers classes but sells unique and beautiful retail items that Maureen and Adria use in their styling jobs and photoshoots for magazines and celebrities! AR Workshop was born.
Their DIY loving audience quickly noticed the AR Workshop brand and concept and started asking to open their own locations and here we are. 1 year later and more than 30 licensed locations across the country.
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Featured AR Workshop Owners
Meet Jen Amin and Jen Perino. Owners of 2 AR Workshop locations in Northville and Rochester, Michigan.
Jen (Amin) is a high energy, business minded, boy-mom. When she isn’t bringing her (3) adorable sons to and from sports games and practices or helping her husband at one of their 2 restaurants they own, Jen is focused on running the operations of her workshop locations in Northville and Rochester. With a medical sales background and business degree, as her family grew her needs for flexibility increased. Her entrepreneurial spirit was set on fire.
Owner, Jen (Perino), is a passionate and strategic minded half of AR Workshop Northville and AR Workshop Rochester. Her 2 girls and 1 boy keep her busy and are often found by her side at the workshop while Jen runs the business. Jen’s occupational therapy career quickly turned a corner when she decided to join Jen Amin in business on this exciting adventure!
Meet Joanna Rapuzzi. Owner of AR Workshop Westfield.
Joanna is a mom of two young boys and an avid DIY-lover. She had a successful career in corporate America for years. When she was introduced to AR Workshop by her step-mother, she couldn’t get it out of her head and had to explore the concept. Within months of visiting AR Workshop Pineville, she had completely revamped and renovated her space in downtown Westfield to shine the AR Workshop vibe. She is open for business and thrilled with the response the community has had!